Who Accepts Bitcoin? Companies You Can Pay With BTC Today

You bought your first Bitcoin. Maybe you have been holding it for months, watching the price fluctuate and wondering: can I actually use this for anything? The answer might surprise you. The list of companies and services that accept Bitcoin has grown from a handful of niche tech shops to a global network spanning airlines, luxury brands, and everyday retailers. If you have ever searched “who accepts Bitcoin,” you are about to find out that the answer is far bigger than most people realize.

Why Are More Companies Accepting Bitcoin?

A decade ago, paying with Bitcoin meant convincing a skeptical pizza shop to take your weird internet money. Today, Bitcoin adoption has crossed a tipping point. Several forces are driving this shift.

First, payment infrastructure has matured. Companies like BitPay and BTCPay Server now let merchants accept Bitcoin and receive their local currency instantly, eliminating the volatility risk that scared businesses away for years. The merchant never touches crypto if they do not want to. They just see euros or dollars in their account.

Second, demand is real. A 2025 Deloitte survey found that over 75% of retailers planned to accept cryptocurrency payments within two years. Customers are asking for it, and businesses that ignore that demand risk losing sales to competitors who listen.

Third, the regulatory picture has cleared up. In Europe, the Markets in Crypto-Assets (MiCA) regulation has given businesses a legal framework to work within. When the rules are clear, companies feel safe moving forward.

Who Accepts Bitcoin Right Now?

Here is a look at the major categories and companies where you can spend Bitcoin today. This is not an exhaustive list, but it covers the names most people will recognize.

Technology and Software

• Microsoft accepts Bitcoin for account credits, which you can use to buy apps, games, and subscriptions from the Microsoft Store.
• ExpressVPN and several other VPN providers accept Bitcoin directly, making it a popular choice for privacy-focused users.
• Namecheap lets you register domains and buy hosting with Bitcoin.
• Proton Mail accepts Bitcoin for its encrypted email and VPN services.

Travel and Hospitality

• Travala is a travel booking platform that accepts Bitcoin for over 2 million hotels, flights, and activities worldwide. It is one of the most Bitcoin-friendly travel services available.
• airBaltic, the Latvian airline, has accepted Bitcoin since 2014 and remains one of the most crypto-forward airlines in Europe.
• CheapAir lets you book flights and hotels with Bitcoin, and has done so since 2013.

Retail and E-Commerce

• Overstock was one of the first major retailers to accept Bitcoin back in 2014 and continues to do so for furniture, home goods, and electronics.
• Newegg accepts Bitcoin for tech products and computer hardware.
• Shopify merchants can enable Bitcoin payments through integrations with BitPay or BTCPay Server. This means thousands of independent online stores accept Bitcoin even if the platform itself is neutral.

Food and Beverage

• Starbucks lets you load your Starbucks card with Bitcoin through third-party apps like Bakkt, effectively allowing you to buy coffee with BTC.
• Subway locations in various countries accept Bitcoin, though availability depends on the franchise owner.

Luxury and High-End

• Franck Muller sells Bitcoin-themed luxury watches purchasable with BTC.
• BitDials is an online luxury marketplace where you can buy Rolex, Patek Philippe, and other high-end watches with Bitcoin.
• Several luxury car dealerships across Europe and the US now accept Bitcoin for vehicle purchases.

How Do Bitcoin Payments Actually Work?

If you have never paid with Bitcoin before, the process is simpler than you might expect. Here is what typically happens:

1. At checkout, you select Bitcoin as your payment method.
2. The merchant (or their payment processor) generates a unique Bitcoin address and shows you the amount in BTC.
3. You scan a QR code or copy the address into your Bitcoin wallet.
4. You confirm the transaction in your wallet.
5. The payment processor verifies the transaction and confirms your order, usually within seconds for Lightning Network payments or up to 10-30 minutes for standard on-chain transactions.

The Lightning Network has been a game-changer for Bitcoin payments. It is a second-layer solution built on top of Bitcoin that allows near-instant transactions with fees of a fraction of a cent. Many of the merchants listed above now support Lightning, making the experience as fast as tapping a credit card.

Can You Spend Bitcoin in Europe?

Europe is one of the most Bitcoin-friendly regions in the world. Thanks to MiCA providing regulatory clarity and a generally progressive stance toward digital assets, European consumers have more options than most.

Beyond the global companies listed above, Bitcoin-specific payment cards have become hugely popular in Europe. Services issue debit cards linked to your Bitcoin holdings. When you pay at any store that accepts Visa or Mastercard, the card automatically converts your Bitcoin to euros at the point of sale. You can use it anywhere, from a grocery store in Berlin to a cafe in Lisbon.

This is arguably the easiest way to spend Bitcoin in daily life without waiting for individual merchants to adopt crypto. If you already own Bitcoin, a crypto debit card turns every Visa-accepting store into a Bitcoin merchant.

Should You Spend Your Bitcoin or Hold It?

This is the question every Bitcoin owner eventually faces. And the honest answer is: it depends on what you want Bitcoin to be for you.

If you see Bitcoin primarily as a long-term store of value, spending it on everyday items might not make sense. Every Bitcoin you spend today could be worth more tomorrow. This is the classic “Bitcoin pizza problem,” named after the programmer who famously paid 10,000 BTC for two pizzas in 2010 (worth hundreds of millions today).

On the other hand, Bitcoin as currency only works if people actually use it. Every transaction strengthens the network, proves its utility, and pushes adoption forward. Many Bitcoin holders take a balanced approach:

• Hold the majority as a long-term investment.
• Spend a small portion on things where Bitcoin adds convenience or privacy.
• Replace what you spend. If you buy something worth 0.005 BTC, immediately buy 0.005 BTC to replenish your holdings. This way you support the network without reducing your position.

Tip: The “spend and replace” strategy lets you use Bitcoin without sacrificing your long-term investment thesis. You get the best of both worlds.

The Bigger Picture: What Bitcoin Adoption Means

Every company that starts accepting Bitcoin sends a signal. It tells regulators that demand is real. It tells other businesses that the infrastructure works. And it tells consumers that Bitcoin is not just a speculative asset sitting in a digital vault. It is money that works.

The numbers tell the story. According to data from Chainalysis, the number of Bitcoin merchants worldwide has grown by over 200% since 2021. The Lightning Network now processes millions of transactions per month. Bitcoin ATMs have expanded to over 38,000 machines globally, with a growing presence across Europe.

We are past the point of asking “will Bitcoin be adopted?” The question now is how fast, and in what form. For everyday consumers, that means more places to spend, easier tools to pay, and a growing ecosystem that treats Bitcoin as what it was always designed to be: a peer-to-peer electronic cash system that anyone can use.

Getting Started

Before you can spend Bitcoin anywhere, you need to own some. If you are new to this, the process is straightforward. Platforms like Frontnode let you buy Bitcoin with a credit card or bank transfer in minutes, with a free wallet included. Once your Bitcoin is in your wallet, every company on this list is open for business.

The gap between “I own Bitcoin” and “I use Bitcoin” is smaller than it has ever been. Whether you want to book a flight, grab a coffee, register a domain, or buy a luxury watch, Bitcoin gets you there. The only question left is what you want to buy first.